{"attribution":{"line":"Source: https://northlit.ai/community/brands/adidas · v1 · Generated with Northlit · Remix: https://northlit.ai/community/brands/adidas","source":"https://northlit.ai/community/brands/adidas","version":1,"generatedWith":"Northlit","remix":"https://northlit.ai/community/brands/adidas"},"name":"Adidas (inspired interpretation)","slug":"adidas","url":"https://northlit.ai/community/brands/adidas","version":1,"publishedAt":"2026-10-06T05:10:06.052Z","brandRelation":"interpretation_of_real_brand","disclaimer":"Unofficial interpretation generated by Northlit. Not affiliated with or endorsed by Adidas.","palette":[{"name":"canvas","role":"bg","hex":"#ffffff","light":"#ffffff","dark":null},{"name":"ink","role":"subject","hex":"#000000","light":"#000000","dark":null},{"name":"primary","role":"accent","hex":"#408267","light":"#408267","dark":null},{"name":"secondary","role":"highlight","hex":"#0081c7","light":"#0081c7","dark":null},{"name":"link","role":"surface","hex":"#0066ff","light":"#0066ff","dark":null},{"name":"sale-red","role":"highlight","hex":"#e02020","light":"#e02020","dark":null}],"typography":{"primary":"`'AdihausDIN', 'DIN Next', 'Oswald', sans-serif — headlines, section labels, product titles. Condensed, uppercase, industrial-grotesque with tight tracking.`","secondary":"`'Helvetica', 'Helvetica Neue', Arial, sans-serif — running prose, descriptions, FAQ copy.`","mono":"`'Roboto Mono', 'SFMono-Regular', monospace — prices, size counts, numeric metadata.`"},"voice":{"values":"Through sport, we have the power to change lives — impossible is nothing.","aesthetic":["High-contrast monochrome","editorial sport photography","industrial-DIN precision","uppercase discipline","dense grid catalog","athlete-forward"],"tone":["Confident","direct","motivational","unpretentious"]},"imagery":["Documentary sport photography: real athletes mid-effort (marathon finishers, sprinters), sweat and motion prioritized over studio polish.","Product silhouettes shot on flat light-gray (#f5f5f5) seamless backgrounds, centered, no props, consistent 3/4 angle.","Collab/drop editorial uses bold graphic overlays (Pokémon, jerseys) against dark studio sets.","Treatment: high contrast, saturated on-body color against neutral UI; avoid muted filters or lifestyle clutter.","Avoid stock-feeling posed smiles unrelated to sport; every image should imply performance or culture."],"spec":"# adidas — Brand Spec\n\n## 01 Brand Overview\nadidas is a global sport-performance and lifestyle brand built on athletic authenticity — gear for every athlete, from marathon start lines to street-culture drops. The identity is stark, high-contrast and photography-forward: black-and-white chrome that lets bold product imagery and human athletes carry all the color. Positioning is confident, egalitarian and relentlessly forward-moving.\n\n## 02 Color Palette\n```\n- name: canvas\n  role: bg\n  hex:   #ffffff\n```\n```\n- name: ink\n  role: subject\n  hex:   #000000\n```\n```\n- name: primary\n  role: accent\n  hex:   #408267\n```\n```\n- name: secondary\n  role: highlight\n  hex:   #0081c7\n```\n```\n- name: link\n  role: surface\n  hex:   #0066ff\n```\n```\n- name: sale-red\n  role: highlight\n  hex:   #e02020\n```\n\n## 03 Typography\n- Primary (display): `'AdihausDIN', 'DIN Next', 'Oswald', sans-serif — headlines, section labels, product titles. Condensed, uppercase, industrial-grotesque with tight tracking.`\n- Secondary (body): `'Helvetica', 'Helvetica Neue', Arial, sans-serif — running prose, descriptions, FAQ copy.`\n- Mono (metadata): `'Roboto Mono', 'SFMono-Regular', monospace — prices, size counts, numeric metadata.`\n\n## 04 Voice\n\n### Values\n\"Through sport, we have the power to change lives — impossible is nothing.\"\n\n### Aesthetic\nHigh-contrast monochrome, editorial sport photography, industrial-DIN precision, uppercase discipline, dense grid catalog, athlete-forward\n\n### Tone of Voice\nConfident, direct, motivational, unpretentious\n\n## 05 Layout posture\n- Edge-to-edge full-bleed hero photography stacked in equal thirds, product grids in tight 4-up rows below.\n- Uppercase micro-labels and section headers set the rhythm; content dense but breathing with generous vertical section gaps.\n- Zero-radius rectangular everything — cards, buttons, image tiles are hard-cornered.\n- Black footer slab anchors the page; thin monochrome dividers separate resource columns.\n\n## 06 Anti-defaults\n- Never rounded corners — radius is strictly 0px on cards, buttons and inputs.\n- Avoids soft pastel brand chrome; color lives in photography and sale flags, not UI furniture.\n- No drop-shadow elevation or glassy gradients — flatness is enforced.\n- Never mixed-case display type; headers and labels stay uppercase in condensed DIN.\n- Avoids decorative iconography — icons are strictly functional line marks.\n\n## 07 Logo\n- The mark is the three-bar \"mountain\" symbol — three ascending parallelograms, purely geometric, solid black, no wordmark in this cut.\n- Provide black-on-white and white-on-black (footer) variants only; never introduce a colored fill.\n- Maintain clear space equal to the height of the shortest bar on all sides; minimum legible size ~20px tall.\n- Never recolor the mark off-palette, add gradients, or round the sharp parallelogram corners.\n\n## 08 Imagery\n- Documentary sport photography: real athletes mid-effort (marathon finishers, sprinters), sweat and motion prioritized over studio polish.\n- Product silhouettes shot on flat light-gray (#f5f5f5) seamless backgrounds, centered, no props, consistent 3/4 angle.\n- Collab/drop editorial uses bold graphic overlays (Pokémon, jerseys) against dark studio sets.\n- Treatment: high contrast, saturated on-body color against neutral UI; avoid muted filters or lifestyle clutter.\n- Avoid stock-feeling posed smiles unrelated to sport; every image should imply performance or culture.\n\n## 13 Products\n- store finder (service)\n- MEN (product) ![MEN](https://etwhuyi1q7c9vmmr.public.blob.vercel-storage.com/brand-extract/rpDaUkkQcqZmpT0828Ql9113MRQ2/mum806ke-ih02o/product-1.jpg)\n- Homepage (service)\n- orders and returns (service)\n- Best Sellers (product)\n- NEW & TRENDING (product)\n- SHOES: Adizero EVO SL EXO Shoes (product) ![SHOES](https://etwhuyi1q7c9vmmr.public.blob.vercel-storage.com/brand-extract/rpDaUkkQcqZmpT0828Ql9113MRQ2/mum806ke-ih02o/product-2.jpg)\n- Trending Now (product)\n"}