---
name: adidas
version: alpha
description: "Through sport, we have the power to change lives — impossible is nothing."
colors: 
  canvas: "#ffffff"
  background: "#ffffff"
  ink: "#000000"
  text: "#000000"
  primary: "#408267"
  secondary: "#0081c7"
  highlight: "#0081c7"
  link: "#0066ff"
  surface: "#0066ff"
  sale-red: "#e02020"
typography: 
  display: 
    fontFamily: "'AdihausDIN', 'DIN Next', 'Oswald', sans-serif — headlines, section labels, product titles. Condensed, uppercase, industrial-grotesque with tight tracking."
    fontSize: 48px
    fontWeight: 700
    lineHeight: 1.05
    letterSpacing: "-0.02em"
  body: 
    fontFamily: "'Helvetica', 'Helvetica Neue', Arial, sans-serif — running prose, descriptions, FAQ copy."
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.55
  mono: 
    fontFamily: "'Roboto Mono', 'SFMono-Regular', monospace — prices, size counts, numeric metadata."
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1.5
---
<!-- Source: https://northlit.ai/community/brands/adidas · v1 · Generated with Northlit · Remix: https://northlit.ai/community/brands/adidas -->
<!-- Unofficial interpretation generated by Northlit. Not affiliated with or endorsed by Adidas. -->

# adidas
## Overview
adidas is a global sport-performance and lifestyle brand built on athletic authenticity — gear for every athlete, from marathon start lines to street-culture drops. The identity is stark, high-contrast and photography-forward: black-and-white chrome that lets bold product imagery and human athletes carry all the color. Positioning is confident, egalitarian and relentlessly forward-moving.

### Voice

**Values.** Through sport, we have the power to change lives — impossible is nothing.

**Aesthetic.** High-contrast monochrome, editorial sport photography, industrial-DIN precision, uppercase discipline, dense grid catalog, athlete-forward.

**Tone.** Confident, direct, motivational, unpretentious.

### Imagery

- Documentary sport photography: real athletes mid-effort (marathon finishers, sprinters), sweat and motion prioritized over studio polish.
- Product silhouettes shot on flat light-gray (#f5f5f5) seamless backgrounds, centered, no props, consistent 3/4 angle.
- Collab/drop editorial uses bold graphic overlays (Pokémon, jerseys) against dark studio sets.
- Treatment: high contrast, saturated on-body color against neutral UI; avoid muted filters or lifestyle clutter.
- Avoid stock-feeling posed smiles unrelated to sport; every image should imply performance or culture.

Type sizes, weights and line-heights above are contract baselines derived from the brand's families — refine them in this file as the product's scale settles; the palette and families are the brand's own.
## Colors

- **canvas** (`#ffffff`)
- **background** (`#ffffff`)
- **ink** (`#000000`)
- **text** (`#000000`)
- **primary** (`#408267`)
- **secondary** (`#0081c7`)
- **highlight** (`#0081c7`)
- **link** (`#0066ff`)
- **surface** (`#0066ff`)
- **sale-red** (`#e02020`)

## Typography

- **display** — 'AdihausDIN', 'DIN Next', 'Oswald', sans-serif — headlines, section labels, product titles. Condensed, uppercase, industrial-grotesque with tight tracking. 48px/1.05, weight 700, tracking -0.02em
- **body** — 'Helvetica', 'Helvetica Neue', Arial, sans-serif — running prose, descriptions, FAQ copy. 16px/1.55, weight 400
- **mono** — 'Roboto Mono', 'SFMono-Regular', monospace — prices, size counts, numeric metadata. 13px/1.5, weight 400

## Layout

- Edge-to-edge full-bleed hero photography stacked in equal thirds, product grids in tight 4-up rows below.
- Uppercase micro-labels and section headers set the rhythm; content dense but breathing with generous vertical section gaps.
- Zero-radius rectangular everything — cards, buttons, image tiles are hard-cornered.
- Black footer slab anchors the page; thin monochrome dividers separate resource columns.

## Components

**Logo usage**

- The mark is the three-bar "mountain" symbol — three ascending parallelograms, purely geometric, solid black, no wordmark in this cut.
- Provide black-on-white and white-on-black (footer) variants only; never introduce a colored fill.
- Maintain clear space equal to the height of the shortest bar on all sides; minimum legible size ~20px tall.
- Never recolor the mark off-palette, add gradients, or round the sharp parallelogram corners.

## Do's and Don'ts

**Don't**

- Never rounded corners — radius is strictly 0px on cards, buttons and inputs.
- Avoids soft pastel brand chrome; color lives in photography and sale flags, not UI furniture.
- No drop-shadow elevation or glassy gradients — flatness is enforced.
- Never mixed-case display type; headers and labels stay uppercase in condensed DIN.
- Avoids decorative iconography — icons are strictly functional line marks.