{"attribution":{"line":"Source: https://northlit.ai/community/brands/expedia-group · v1 · Generated with Northlit · Remix: https://northlit.ai/community/brands/expedia-group","source":"https://northlit.ai/community/brands/expedia-group","version":1,"generatedWith":"Northlit","remix":"https://northlit.ai/community/brands/expedia-group"},"name":"Expedia Group (inspired interpretation)","slug":"expedia-group","url":"https://northlit.ai/community/brands/expedia-group","version":1,"publishedAt":"2026-10-07T19:41:21.551Z","brandRelation":"interpretation_of_real_brand","disclaimer":"Unofficial interpretation generated by Northlit. Not affiliated with or endorsed by Expedia Group.","palette":[{"name":"canvas","role":"bg","hex":"#ffffff","light":"oklch(100% 0 0)","dark":"oklch(18% 0.04 274)"},{"name":"ink","role":"subject","hex":"#191e3b","light":"oklch(24% 0.06 272)","dark":"oklch(96% 0.01 272)"},{"name":"indigo","role":"accent","hex":"#4248ed","light":"oklch(52% 0.23 272)","dark":"oklch(58% 0.22 272)"},{"name":"indigo-deep","role":"shadow","hex":"#2023c1","light":"oklch(42% 0.22 272)","dark":"oklch(48% 0.21 272)"},{"name":"brand-blue","role":"highlight","hex":"#000099","light":"oklch(33% 0.19 268)","dark":"oklch(42% 0.20 268)"},{"name":"surface-muted","role":"bg","hex":"#f3f3f5","light":"oklch(96% 0.005 272)","dark":"oklch(26% 0.03 272)"}],"typography":{"primary":"'Centra No2', 'Helvetica Neue', Arial, sans-serif. Headlines and section titles; geometric, slightly rounded, generous apertures. Shared house face across Expedia, Hotels.com and Vrbo.","secondary":"'Centra No2', 'Helvetica Neue', Arial, sans-serif. Prose, captions, nav. One family carries the whole system.","mono":"'IBM Plex Mono', ui-monospace, monospace. Stat footnotes and legal metadata only."},"voice":{"values":"A marketplace built for every journey, and a catalyst for travel that is smarter, more open, more sustainable and respectful of the places we go.","aesthetic":["Electric indigo confidence","rounded geometric warmth","editorial whitespace","soft elevation","optimistic and human"],"tone":["Aspirational","grounded","inclusive","purposeful","approachable. Corporate but never stiff","leads with travelers and partners"]},"imagery":["Authentic travel photography: real travelers mid-journey, warm natural light, candid and diverse.","Motion and first-person POV (handlebars, dashboards, trails) to convey exploration.","Full-bleed heroes with dark gradient scrims for white text.","The indigo-violet gradient for abstract and product-mockup backdrops.","Avoid sterile corporate stock, oversaturated postcards and empty landscapes."],"spec":"# Expedia Group: Brand Spec\n\n## 01 Brand Overview\nExpedia Group is the global travel marketplace behind Expedia, Hotels.com, Vrbo and a portfolio of specialist and regional brands, plus the B2B and advertising businesses that power travel for partners. The corporate identity pairs an electric indigo palette with a rounded geometric wordmark: engineering-serious, human-optimistic. It speaks as an industry steward, trusted, forward-looking and inclusive, and stays quiet behind its consumer brands, which carry their own identities.\n\n## 02 Color Palette\n```\n- name: canvas\n  role: bg\n  light: oklch(100% 0 0)\n  dark:  oklch(18% 0.04 274)\n  hex:   #ffffff\n```\n```\n- name: ink\n  role: subject\n  light: oklch(24% 0.06 272)\n  dark:  oklch(96% 0.01 272)\n  hex:   #191e3b\n```\n```\n- name: indigo\n  role: accent\n  light: oklch(52% 0.23 272)\n  dark:  oklch(58% 0.22 272)\n  hex:   #4248ed\n```\n```\n- name: indigo-deep\n  role: shadow\n  light: oklch(42% 0.22 272)\n  dark:  oklch(48% 0.21 272)\n  hex:   #2023c1\n```\n```\n- name: brand-blue\n  role: highlight\n  light: oklch(33% 0.19 268)\n  dark:  oklch(42% 0.20 268)\n  hex:   #000099\n```\n```\n- name: surface-muted\n  role: bg\n  light: oklch(96% 0.005 272)\n  dark:  oklch(26% 0.03 272)\n  hex:   #f3f3f5\n```\nSignature gradient (backdrops only): indigo #4248ed to violet to soft pink, diagonal.\n\n## 03 Typography\n- Primary (display): 'Centra No2', 'Helvetica Neue', Arial, sans-serif. Headlines and section titles; geometric, slightly rounded, generous apertures. Shared house face across Expedia, Hotels.com and Vrbo.\n- Secondary (body): 'Centra No2', 'Helvetica Neue', Arial, sans-serif. Prose, captions, nav. One family carries the whole system.\n- Mono (optional): 'IBM Plex Mono', ui-monospace, monospace. Stat footnotes and legal metadata only.\n\n## 04 Voice\n### Values\nA marketplace built for every journey, and a catalyst for travel that is smarter, more open, more sustainable and respectful of the places we go.\n\n### Aesthetic\nElectric indigo confidence, rounded geometric warmth, editorial whitespace, soft elevation, optimistic and human.\n\n### Tone of Voice\nAspirational, grounded, inclusive, purposeful, approachable. Corporate but never stiff; leads with travelers and partners, not with itself.\n\n## 05 Layout posture\n- Airy, centered editorial compositions with generous vertical rhythm between full-width sections.\n- Full-bleed indigo-to-violet gradient bands punctuate long white stretches.\n- Stat trios in evenly weighted cards: big indigo numerals over small gray captions.\n- Brand logo walls in a calm, evenly spaced grid; the portfolio brands appear in their own colors, never recolored.\n\n## 06 Anti-defaults\n- No pure black headlines; use ink #191e3b or brand-blue #000099.\n- No heavy borders or outlined boxes; depth comes from soft shadows.\n- No dense, cramped layouts; wide margins and centered text.\n- No serif display; Centra No2 carries everything at the corporate level.\n- Never let the corporate indigo override a consumer brand's own palette in that brand's work.\n\n## 07 Logo\n- Lowercase \"expedia group\" wordmark in a rounded geometric sans, led by a circular \"e\" lozenge symbol with a horizontal bar cutout, solid indigo.\n- Clear space equal to the height of the \"e\" symbol on all sides; minimum width about 120px for the full lockup.\n- Indigo on light grounds; solid white on indigo, gradient or photography.\n- Never recolor off-palette, add gradients or outlines to the glyph, or stretch the lockup.\n\n## 08 Imagery\n- Authentic travel photography: real travelers mid-journey, warm natural light, candid and diverse.\n- Motion and first-person POV (handlebars, dashboards, trails) to convey exploration.\n- Full-bleed heroes with dark gradient scrims for white text.\n- The indigo-violet gradient for abstract and product-mockup backdrops.\n- Avoid sterile corporate stock, oversaturated postcards and empty landscapes.\n\n## 09 UI Components\n- Pill buttons: primary indigo #4248ed with white text, hover #2023c1; secondary outlined pills.\n- Cards: tight 2px radius, soft diffuse shadow, no visible border.\n- Circular indigo icon buttons for accordions and carousels.\n- Pale #f3f3f5 section backgrounds segment content.\n\n## 10 Iconography\n- Rounded-terminal line icons, medium stroke, literal metaphors (pin, calendar, chevron).\n- Interactive icons sit in circular indigo containers.\n\n## 11 Patterns & Data Visuals\n- Headline figures over charts: oversized indigo numerals with gray descriptors.\n- Diagonal indigo-violet-pink gradient blocks behind product mockups.\n- Timelines as accordion rows split by hairline rules.\n\n## 12 Spacing & Grid\n- 4px base unit with generous multiples.\n- Three-column card grids; centered single-column prose for narrative.\n- 2px radius system; pills and circles are the only exceptions.\n\n## 13 Products\n- Expedia (sub_brand)\n- Hotels.com (sub_brand)\n- Vrbo (sub_brand)\n- Expedia Cruises, CarRentals.com, Hotwire, Orbitz, ebookers, CheapTickets, Wotif, trivago, Travelocity (sub_brands)\n\n## 16 Requirements\n### Legal\n- Corporate footer line: \"© Expedia, Inc., an Expedia Group company. All rights reserved.\"\n- Expedia, Expedia Group and the Expedia E logo are trademarks of Expedia, Inc.; use ® or ™ marks as on the official properties.\n### Accessibility\n- Body text contrast at WCAG AA minimum against its ground.\n### Claims\n- No unverified savings or ranking claims; figures must come from Expedia Group sources.\n"}