---
name: "Expedia Group: Brand Spec"
version: alpha
description: "A marketplace built for every journey, and a catalyst for travel that is smarter, more open, more sustainable and respectful of the places we go."
colors: 
  canvas: "#ffffff"
  background: "#ffffff"
  ink: "#191e3b"
  text: "#191e3b"
  indigo: "#4248ed"
  primary: "#4248ed"
  indigo-deep: "#2023c1"
  brand-blue: "#000099"
  highlight: "#000099"
  surface-muted: "#f3f3f5"
typography: 
  display: 
    fontFamily: "'Centra No2', 'Helvetica Neue', Arial, sans-serif. Headlines and section titles; geometric, slightly rounded, generous apertures. Shared house face across Expedia, Hotels.com and Vrbo."
    fontSize: 48px
    fontWeight: 700
    lineHeight: 1.05
    letterSpacing: "-0.02em"
  body: 
    fontFamily: "'Centra No2', 'Helvetica Neue', Arial, sans-serif. Prose, captions, nav. One family carries the whole system."
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.55
  mono: 
    fontFamily: "'IBM Plex Mono', ui-monospace, monospace. Stat footnotes and legal metadata only."
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1.5
---
<!-- Source: https://northlit.ai/community/brands/expedia-group · v1 · Generated with Northlit · Remix: https://northlit.ai/community/brands/expedia-group -->
<!-- Unofficial interpretation generated by Northlit. Not affiliated with or endorsed by Expedia Group. -->

# Expedia Group: Brand Spec
## Overview
Expedia Group is the global travel marketplace behind Expedia, Hotels.com, Vrbo and a portfolio of specialist and regional brands, plus the B2B and advertising businesses that power travel for partners. The corporate identity pairs an electric indigo palette with a rounded geometric wordmark: engineering-serious, human-optimistic. It speaks as an industry steward, trusted, forward-looking and inclusive, and stays quiet behind its consumer brands, which carry their own identities.

### Voice

**Values.** A marketplace built for every journey, and a catalyst for travel that is smarter, more open, more sustainable and respectful of the places we go.

**Aesthetic.** Electric indigo confidence, rounded geometric warmth, editorial whitespace, soft elevation, optimistic and human.

**Tone.** Aspirational, grounded, inclusive, purposeful, approachable. Corporate but never stiff, leads with travelers and partners.

### Imagery

- Authentic travel photography: real travelers mid-journey, warm natural light, candid and diverse.
- Motion and first-person POV (handlebars, dashboards, trails) to convey exploration.
- Full-bleed heroes with dark gradient scrims for white text.
- The indigo-violet gradient for abstract and product-mockup backdrops.
- Avoid sterile corporate stock, oversaturated postcards and empty landscapes.

Type sizes, weights and line-heights above are contract baselines derived from the brand's families — refine them in this file as the product's scale settles; the palette and families are the brand's own.
## Colors

- **canvas** (`#ffffff`)
- **background** (`#ffffff`)
- **ink** (`#191e3b`)
- **text** (`#191e3b`)
- **indigo** (`#4248ed`)
- **primary** (`#4248ed`)
- **indigo-deep** (`#2023c1`)
- **brand-blue** (`#000099`)
- **highlight** (`#000099`)
- **surface-muted** (`#f3f3f5`)

## Typography

- **display** — 'Centra No2', 'Helvetica Neue', Arial, sans-serif. Headlines and section titles; geometric, slightly rounded, generous apertures. Shared house face across Expedia, Hotels.com and Vrbo. 48px/1.05, weight 700, tracking -0.02em
- **body** — 'Centra No2', 'Helvetica Neue', Arial, sans-serif. Prose, captions, nav. One family carries the whole system. 16px/1.55, weight 400
- **mono** — 'IBM Plex Mono', ui-monospace, monospace. Stat footnotes and legal metadata only. 13px/1.5, weight 400

## Layout

- Airy, centered editorial compositions with generous vertical rhythm between full-width sections.
- Full-bleed indigo-to-violet gradient bands punctuate long white stretches.
- Stat trios in evenly weighted cards: big indigo numerals over small gray captions.
- Brand logo walls in a calm, evenly spaced grid; the portfolio brands appear in their own colors, never recolored.

**Spacing & grid**

- 4px base unit with generous multiples.
- Three-column card grids; centered single-column prose for narrative.
- 2px radius system; pills and circles are the only exceptions.

## Components

- Pill buttons: primary indigo #4248ed with white text, hover #2023c1; secondary outlined pills.
- Cards: tight 2px radius, soft diffuse shadow, no visible border.
- Circular indigo icon buttons for accordions and carousels.
- Pale #f3f3f5 section backgrounds segment content.

**Iconography**

- Rounded-terminal line icons, medium stroke, literal metaphors (pin, calendar, chevron).
- Interactive icons sit in circular indigo containers.

**Patterns & data visuals**

- Headline figures over charts: oversized indigo numerals with gray descriptors.
- Diagonal indigo-violet-pink gradient blocks behind product mockups.
- Timelines as accordion rows split by hairline rules.

**Logo usage**

- Lowercase "expedia group" wordmark in a rounded geometric sans, led by a circular "e" lozenge symbol with a horizontal bar cutout, solid indigo.
- Clear space equal to the height of the "e" symbol on all sides; minimum width about 120px for the full lockup.
- Indigo on light grounds; solid white on indigo, gradient or photography.
- Never recolor off-palette, add gradients or outlines to the glyph, or stretch the lockup.

## Do's and Don'ts

**Don't**

- No pure black headlines; use ink #191e3b or brand-blue #000099.
- No heavy borders or outlined boxes; depth comes from soft shadows.
- No dense, cramped layouts; wide margins and centered text.
- No serif display; Centra No2 carries everything at the corporate level.
- Never let the corporate indigo override a consumer brand's own palette in that brand's work.