## 01 Brand Overview FAN VENUES is a concept umbrella identity for permanent, physical F1 fan spaces: simulator arcades, exhibitions, hospitality hubs and city pop-ups. It turns race day into a place you can visit any day. One continuous Racing Line runs through every venue, sign and screen, leading fans in, around the hairpin, and back out. ## 02 Color Palette - Carbon / primary ground and type / oklch(0.16 0.01 270) / oklch(0.16 0.01 270) / #0B0B0F - Signal Red / the Racing Line, wayfinding / oklch(0.60 0.24 29) / oklch(0.62 0.24 29) / #E10600 - Pit White / light ground / oklch(0.98 0 0) / oklch(0.98 0 0) / #FAFAFA - Tarmac / secondary neutral / oklch(0.35 0.01 270) / oklch(0.45 0.01 270) / #3A3B42 - Night Race Teal / accent for screens and lighting / oklch(0.78 0.12 195) / oklch(0.80 0.12 195) / #3FD0D4 ## 03 Typography - Primary: Inter Display Black italic, all caps, forward-leaning 12 degrees, for venue names and headlines. - Secondary: Inter Regular/Medium for wayfinding and body. - Mono: JetBrains Mono for lap times, telemetry, timing screens. ## 04 Voice ### Values Access, speed, spectacle, welcome for new fans. ### Aesthetic Paddock precision meets night-race energy. Carbon, red neon line, timing screens, garage lighting. ### Tone of Voice Direct, kinetic, inviting. "Your lap starts here." "Find your line." "Lights out, doors open." ## 05 Layout posture - The Racing Line is a single unbroken stroke that enters, turns a hairpin and exits each composition - Italic headlines lean forward with the line - Timing-screen data panels as a secondary grid - Generous dark space, one red line per layout ## 06 Anti-defaults - Never use the official F1 logo, team logos or driver likenesses - No checkered-flag clichés or tire-tread textures - No chrome, lens flares or fake 3D bevels - No multiple competing red elements ## 07 Logo FAN / VENUES stacked italic wordmark in Carbon, with the Signal Red Racing Line running underneath and curling up into a hairpin at the right. The line can extend to frame layouts and become wayfinding in venues. Never break or dash the line. ## 08 Imagery - Fans inside venues: sim rigs, exhibitions, watch parties, families and first-timers - Night lighting, red neon line overhead, motion blur, long exposures - Architectural interiors with the Racing Line as lit floor and ceiling path - Cities: Las Vegas, Miami, London, Singapore at night