# Fox Sports — Brand Spec ## 01 Brand Overview FOX Sports is the digital home for live scores, video, betting and storytelling across America's biggest leagues. The identity is bold, broadcast-grade and unapologetically loud — a black-and-white editorial spine punctuated by decisive primary-blue and broadcast-red accents. It positions itself as fast, authoritative and fan-first: "Follow your favorite teams, players, shows and more." ## 02 Color Palette ``` - name: canvas role: bg hex: #ffffff ``` ``` - name: ink role: subject hex: #000000 ``` ``` - name: primary role: accent hex: #0059b5 ``` ``` - name: secondary role: highlight hex: #10a82c ``` ``` - name: accent role: highlight hex: #e60000 ``` ``` - name: google-blue-600 role: highlight hex: #1a73e8 ``` ## 03 Typography - Primary (display): `'FANtastic-FOX-Cond', 'Franklin Gothic Cond', 'Arial Narrow', sans-serif — condensed, heavy, all-caps headlines and league bars; carries the broadcast-sports voice.` - Secondary (body): `'FANtastic-FOX', 'Franklin Gothic', 'Helvetica Neue', Arial, sans-serif — running prose, story summaries, captions.` - Mono (metadata): `'Roboto Mono', 'SF Mono', ui-monospace, monospace — score readouts, times, records (e.g. "53-29 2025-2026") where numeric alignment matters.` ## 04 Voice ### Values "Follow your favorite teams, players, shows and more — quick access to the sports you live for." ### Aesthetic Broadcast-bold, condensed-caps energy, monochrome-with-signal-color, editorial density, high-contrast newsroom, scoreboard precision ### Tone of Voice Punchy, authoritative, conversational, fan-obsessed ## 05 Layout posture - Dense, magazine-style multi-column grid: a sticky score bar up top, a slim left utility rail, a wide content column and a right sidebar of headlines/videos. - League sections are introduced with full-width solid-color banners (blue NFL, teal CFB) carrying a mono league logo and condensed caps label. - Hairline rules separate stacked headlines; card imagery uses baked-in FOX/league bug overlays. - Emphasis via scale contrast — oversized condensed headlines against small gray metadata ("2 HOURS AGO • FOX SPORTS"). ## 06 Anti-defaults - No soft pastels or gradient-heavy hero cards — color arrives as flat, saturated broadcast blocks. - No large corner radii; the system stays near-square (5px cards, small chip radii), never pill-rounded everywhere. - Never center long-form body copy — content is left-aligned and information-dense. - Avoids thin/light display weights; headlines are always heavy condensed caps (inferred from the FOX wordmark's block-cut letterforms). - No decorative serif type — the brand is exclusively industrial sans. ## 07 Logo - Wordmark-only mark: "FOX" set in ultra-bold condensed caps with the signature perfectly circular "O", above a narrower "SPORTS" bar with clipped, chamfered corners — geometric, muscular, broadcast-derived. - Provide white-on-dark (primary) and black-on-light variants; the mark is monochrome by design and reproduces cleanly at small sizes. - Clear-space: at least the height of the "O" on all sides; minimum legible width ~64px for the stacked lockup. - Never recolor the mark off its black/white monochrome, never condense or slant it further, and never separate "FOX" from "SPORTS" in the primary lockup. ## 08 Imagery - Editorial sports photography: athletes mid-action, close-cropped portraits, sideline/press-conference candids, high contrast and saturated. - Thumbnails carry baked-in branded overlays — FOX/league bugs, condensed-caps show titles ("FOLLOW THE MONEY", "TOP 10 TUESDAY"), and score/matchup tags. - Team-context pages lead with a solid team-color hero block and centered team logo. - Video-first framing with play-button overlays and duration chips. - Avoid soft-focus lifestyle stock, illustration, or muted desaturated treatments. ## 13 Products - FEATURED STORIES (service) - More Stories (service) - NFL VIDEOS (service) - MLB VIDEOS (service) - PERSONALIZED NEWSLETTER: Personalized Newsletter (service)