---
name: "Fox Sports"
version: alpha
description: "Follow your favorite teams, players, shows and more — quick access to the sports you live for."
colors: 
  canvas: "#ffffff"
  background: "#ffffff"
  ink: "#000000"
  text: "#000000"
  primary: "#0059b5"
  secondary: "#10a82c"
  highlight: "#10a82c"
  accent: "#e60000"
  google-blue-600: "#1a73e8"
typography: 
  display: 
    fontFamily: "'FANtastic-FOX-Cond', 'Franklin Gothic Cond', 'Arial Narrow', sans-serif — condensed, heavy, all-caps headlines and league bars; carries the broadcast-sports voice."
    fontSize: 48px
    fontWeight: 700
    lineHeight: 1.05
    letterSpacing: "-0.02em"
  body: 
    fontFamily: "'FANtastic-FOX', 'Franklin Gothic', 'Helvetica Neue', Arial, sans-serif — running prose, story summaries, captions."
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.55
  mono: 
    fontFamily: "'Roboto Mono', 'SF Mono', ui-monospace, monospace — score readouts, times, records (e.g. \"53-29 2025-2026\") where numeric alignment matters."
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1.5
---
<!-- Source: https://northlit.ai/community/brands/fox-sports · v1 · Generated with Northlit · Remix: https://northlit.ai/community/brands/fox-sports -->
<!-- Unofficial interpretation generated by Northlit. Not affiliated with or endorsed by Fox Sports. -->

# Fox Sports
## Overview
FOX Sports is the digital home for live scores, video, betting and storytelling across America's biggest leagues. The identity is bold, broadcast-grade and unapologetically loud — a black-and-white editorial spine punctuated by decisive primary-blue and broadcast-red accents. It positions itself as fast, authoritative and fan-first: "Follow your favorite teams, players, shows and more."

### Voice

**Values.** Follow your favorite teams, players, shows and more — quick access to the sports you live for.

**Aesthetic.** Broadcast-bold, condensed-caps energy, monochrome-with-signal-color, editorial density, high-contrast newsroom, scoreboard precision.

**Tone.** Punchy, authoritative, conversational, fan-obsessed.

### Imagery

- Editorial sports photography: athletes mid-action, close-cropped portraits, sideline/press-conference candids, high contrast and saturated.
- Thumbnails carry baked-in branded overlays — FOX/league bugs, condensed-caps show titles ("FOLLOW THE MONEY", "TOP 10 TUESDAY"), and score/matchup tags.
- Team-context pages lead with a solid team-color hero block and centered team logo.
- Video-first framing with play-button overlays and duration chips.
- Avoid soft-focus lifestyle stock, illustration, or muted desaturated treatments.

Type sizes, weights and line-heights above are contract baselines derived from the brand's families — refine them in this file as the product's scale settles; the palette and families are the brand's own.
## Colors

- **canvas** (`#ffffff`)
- **background** (`#ffffff`)
- **ink** (`#000000`)
- **text** (`#000000`)
- **primary** (`#0059b5`)
- **secondary** (`#10a82c`)
- **highlight** (`#10a82c`)
- **accent** (`#e60000`)
- **google-blue-600** (`#1a73e8`)

## Typography

- **display** — 'FANtastic-FOX-Cond', 'Franklin Gothic Cond', 'Arial Narrow', sans-serif — condensed, heavy, all-caps headlines and league bars; carries the broadcast-sports voice. 48px/1.05, weight 700, tracking -0.02em
- **body** — 'FANtastic-FOX', 'Franklin Gothic', 'Helvetica Neue', Arial, sans-serif — running prose, story summaries, captions. 16px/1.55, weight 400
- **mono** — 'Roboto Mono', 'SF Mono', ui-monospace, monospace — score readouts, times, records (e.g. "53-29 2025-2026") where numeric alignment matters. 13px/1.5, weight 400

## Layout

- Dense, magazine-style multi-column grid: a sticky score bar up top, a slim left utility rail, a wide content column and a right sidebar of headlines/videos.
- League sections are introduced with full-width solid-color banners (blue NFL, teal CFB) carrying a mono league logo and condensed caps label.
- Hairline rules separate stacked headlines; card imagery uses baked-in FOX/league bug overlays.
- Emphasis via scale contrast — oversized condensed headlines against small gray metadata ("2 HOURS AGO • FOX SPORTS").

## Components

**Logo usage**

- Wordmark-only mark: "FOX" set in ultra-bold condensed caps with the signature perfectly circular "O", above a narrower "SPORTS" bar with clipped, chamfered corners — geometric, muscular, broadcast-derived.
- Provide white-on-dark (primary) and black-on-light variants; the mark is monochrome by design and reproduces cleanly at small sizes.
- Clear-space: at least the height of the "O" on all sides; minimum legible width ~64px for the stacked lockup.
- Never recolor the mark off its black/white monochrome, never condense or slant it further, and never separate "FOX" from "SPORTS" in the primary lockup.

## Do's and Don'ts

**Don't**

- No soft pastels or gradient-heavy hero cards — color arrives as flat, saturated broadcast blocks.
- No large corner radii; the system stays near-square (5px cards, small chip radii), never pill-rounded everywhere.
- Never center long-form body copy — content is left-aligned and information-dense.
- Avoids thin/light display weights; headlines are always heavy condensed caps (inferred from the FOX wordmark's block-cut letterforms).
- No decorative serif type — the brand is exclusively industrial sans.