# RedBull racing F1 — Brand Spec ## 01 Brand Overview Oracle Red Bull Racing is a championship Formula One team fusing Red Bull's high-energy, dynamic identity with elite motorsport precision. The digital presence is dark, cinematic and data-driven — deep navy canvases carrying full-bleed race photography, crisp condensed headlines, and a single electric crimson accent that signals speed and urgency. It positions the team as world-class competitors: bold, kinetic, and unapologetically fast. ## 02 Color Palette ``` - name: canvas role: bg hex: #00162b ``` ``` - name: ink role: subject hex: #0d2843 ``` ``` - name: secondary role: highlight hex: #1a2d40 ``` ``` - name: theme role: accent hex: #001e3c ``` ``` - name: cosmos-title (crimson) role: accent hex: #f50b48 ``` ``` - name: pure-white role: highlight hex: #ffffff ``` ## 03 Typography - Primary (display): `'bullFont', 'Antonio', 'Oswald', sans-serif — headlines. A condensed, tall, high-contrast bold sans matching the site's compressed all-caps race titles ("The Team", "Azerbaijan Grand Prix").` - Secondary (body): `'bullFont', 'Inter', system-ui, sans-serif — running prose, standings, metadata.` - Mono (metadata): `'Roboto Mono', 'IBM Plex Mono', monospace — numeric race times, points totals and standings figures.` ## 04 Voice ### Values "We race to win — precision, speed and relentless drive, on track and on screen." ### Aesthetic Cinematic, high-velocity, dark-mode dominant, condensed-bold, electric-accent, editorial motorsport ### Tone of Voice Confident, urgent, energetic, precise ## 05 Layout posture - Full-bleed hero photography over deep navy, with condensed display headlines anchored low-left in the frame. - Data-dense standings blocks: numbered rows, driver + team + flag + points in a tight tabular rhythm. - Signature crimson section-breaks — entire panels flip to #f50b48 for emphasis (e.g. "The Team" driver cards), creating high-contrast tempo shifts. - Vertical race-calendar rail of dates down the left edge as a persistent navigational spine. ## 06 Anti-defaults - Never light/white default backgrounds — the brand lives in dark navy; light surfaces are input-only. - Avoid rounded, friendly display type — headlines are condensed, tall and assertive, never geometric-soft. - No muddy multi-accent palettes — one crimson accent does the emphatic work, never a rainbow of highlights. - Avoid centered, symmetric hero layouts — content anchors low-left over kinetic imagery. - Display font inferred from condensed all-caps letterforms in screenshots; the actual face is the proprietary 'bullFont'. ## 07 Logo - Composite lockup: Oracle wordmark (metallic silver, wide caps) over the italic 'Red Bull' script and the twin charging bulls silhouetted against a yellow sun disc, with 'RACING' rule beneath — organic bull symbol paired with engineered sans wordmarks. - Provide light-on-dark as primary; the mark is optimized for the navy canvas. Maintain clear-space equal to the height of one bull all around. - Minimum legible size ~140px wide for the full lockup; below that use the bulls-and-sun symbol alone. - Never recolor the bulls off the red/yellow pairing, and never place the mark on a busy mid-tone photo area without a scrim. ## 08 Imagery - Cinematic motorsport photography: cars mid-corner on street circuits, garage/pit-wall candid moments, driver portraits in team kit. - Treatment is dark and moody with strong natural light, deep navy grading and selective crimson accents. - Diagonal-cropped, dynamically-tilted photo cards convey motion (see angled team portraits). - Avoid stock-flat, evenly-lit or overly-polished studio shots — favor authentic, high-energy race environments. - Partner/sponsor logos rendered mono-white on navy footer strips for a unified, restrained brand wall. ## 13 Products - Races: Azerbaijan Grand Prix (service) - Cars (product) - MyPaddock (service)