FAN VENUES is a concept umbrella identity for permanent, physical F1 fan spaces: simulator arcades, exhibitions, hospitality hubs and city pop-ups. It turns race day into a place you can visit any day. One continuous Racing Line runs through every venue, sign and screen, leading fans in, around the hairpin, and back out.
Fan Venues uses type set in Inter Display Black italic, all caps, forward-leaning 12 degrees, for venue names and headlines. and Inter Regular/Medium for wayfinding and body.; a direct, kinetic, inviting. "your lap starts here." "find your line." "lights out voice.
Typography
- primary
- Inter Display Black italic, all caps, forward-leaning 12 degrees, for venue names and headlines.
- secondary
- Inter Regular/Medium for wayfinding and body.
- mono
- JetBrains Mono for lap times, telemetry, timing screens.
Voice
Access, speed, spectacle, welcome for new fans.
Direct · kinetic · inviting. "Your lap starts here." "Find your line." "Lights out · doors open." · Paddock precision meets night-race energy. Carbon · red neon line · timing screens · garage lighting
Imagery
- Fans inside venues: sim rigs, exhibitions, watch parties, families and first-timers
- Night lighting, red neon line overhead, motion blur, long exposures
- Architectural interiors with the Racing Line as lit floor and ceiling path
- Cities: Las Vegas, Miami, London, Singapore at night
Questions about Fan Venues
- What fonts does Fan Venues use?
- Fan Venues uses Inter Display Black italic, all caps, forward-leaning 12 degrees, for venue names and headlines. for display and headlines, Inter Regular/Medium for wayfinding and body. for body copy and JetBrains Mono for lap times, telemetry, timing screens. for code and labels.
- How do I make content in Fan Venues's style?
- Write in its voice: Access, speed, spectacle, welcome for new fans. Tone: Direct, kinetic, inviting. "Your lap starts here." "Find your line." "Lights out, doors open.". For imagery: Fans inside venues: sim rigs, exhibitions, watch parties, families and first-timers Night lighting, red neon line overhead, motion blur, long exposures Remix Fan Venues's Brand DNA on Northlit to generate ads and social posts in this style, or use it with your agent from https://northlit.ai/community/brands/fan-venues/dna.
Brand DNA (full spec)
## 01 Brand Overview FAN VENUES is a concept umbrella identity for permanent, physical F1 fan spaces: simulator arcades, exhibitions, hospitality hubs and city pop-ups. It turns race day into a place you can visit any day. One continuous Racing Line runs through every venue, sign and screen, leading fans in, around the hairpin, and back out. ## 02 Color Palette - Carbon / primary ground and type / oklch(0.16 0.01 270) / oklch(0.16 0.01 270) / #0B0B0F - Signal Red / the Racing Line, wayfinding / oklch(0.60 0.24 29) / oklch(0.62 0.24 29) / #E10600 - Pit White / light ground / oklch(0.98 0 0) / oklch(0.98 0 0) / #FAFAFA - Tarmac / secondary neutral / oklch(0.35 0.01 270) / oklch(0.45 0.01 270) / #3A3B42 - Night Race Teal / accent for screens and lighting / oklch(0.78 0.12 195) / oklch(0.80 0.12 195) / #3FD0D4 ## 03 Typography - Primary: Inter Display Black italic, all caps, forward-leaning 12 degrees, for venue names and headlines. - Secondary: Inter Regular/Medium for wayfinding and body. - Mono: JetBrains Mono for lap times, telemetry, timing screens. ## 04 Voice ### Values Access, speed, spectacle, welcome for new fans. ### Aesthetic Paddock precision meets night-race energy. Carbon, red neon line, timing screens, garage lighting. ### Tone of Voice Direct, kinetic, inviting. "Your lap starts here." "Find your line." "Lights out, doors open." ## 05 Layout posture - The Racing Line is a single unbroken stroke that enters, turns a hairpin and exits each composition - Italic headlines lean forward with the line - Timing-screen data panels as a secondary grid - Generous dark space, one red line per layout ## 06 Anti-defaults - Never use the official F1 logo, team logos or driver likenesses - No checkered-flag clichés or tire-tread textures - No chrome, lens flares or fake 3D bevels - No multiple competing red elements ## 07 Logo FAN / VENUES stacked italic wordmark in Carbon, with the Signal Red Racing Line running underneath and curling up into a hairpin at the right. The line can extend to frame layouts and become wayfinding in venues. Never break or dash the line. ## 08 Imagery - Fans inside venues: sim rigs, exhibitions, watch parties, families and first-timers - Night lighting, red neon line overhead, motion blur, long exposures - Architectural interiors with the Racing Line as lit floor and ceiling path - Cities: Las Vegas, Miami, London, Singapore at night