Fox Sports uses a palette of canvas #ffffff, ink #000000, primary #0059b5, secondary #10a82c; type set in `'FANtastic-FOX-Cond', 'Franklin Gothic Cond', 'Arial Narrow', sans-serif — condensed, heavy, all-caps headlines and league bars; carries the broadcast-sports voice.` and `'FANtastic-FOX', 'Franklin Gothic', 'Helvetica Neue', Arial, sans-serif — running prose, story summaries, captions.`; a punchy, authoritative, conversational voice.
Industry: Media & entertainment
Color palette
- canvas#ffffff · bg
- ink#000000 · subject
- primary#0059b5 · accent
- secondary#10a82c · highlight
- accent#e60000 · highlight
- google-blue-600#1a73e8 · highlight
Typography
- primary
- `'FANtastic-FOX-Cond', 'Franklin Gothic Cond', 'Arial Narrow', sans-serif — condensed, heavy, all-caps headlines and league bars; carries the broadcast-sports voice.`
- secondary
- `'FANtastic-FOX', 'Franklin Gothic', 'Helvetica Neue', Arial, sans-serif — running prose, story summaries, captions.`
- mono
- `'Roboto Mono', 'SF Mono', ui-monospace, monospace — score readouts, times, records (e.g. "53-29 2025-2026") where numeric alignment matters.`
Voice
Follow your favorite teams, players, shows and more — quick access to the sports you live for.
Punchy · authoritative · conversational · fan-obsessed · Broadcast-bold · condensed-caps energy · monochrome-with-signal-color · editorial density · high-contrast newsroom · scoreboard precision
Imagery
- Editorial sports photography: athletes mid-action, close-cropped portraits, sideline/press-conference candids, high contrast and saturated.
- Thumbnails carry baked-in branded overlays — FOX/league bugs, condensed-caps show titles ("FOLLOW THE MONEY", "TOP 10 TUESDAY"), and score/matchup tags.
- Team-context pages lead with a solid team-color hero block and centered team logo.
- Video-first framing with play-button overlays and duration chips.
- Avoid soft-focus lifestyle stock, illustration, or muted desaturated treatments.
Questions about Fox Sports
- What fonts does Fox Sports use?
- Fox Sports uses `'FANtastic-FOX-Cond', 'Franklin Gothic Cond', 'Arial Narrow', sans-serif — condensed, heavy, all-caps headlines and league bars; carries the broadcast-sports voice.` for display and headlines, `'FANtastic-FOX', 'Franklin Gothic', 'Helvetica Neue', Arial, sans-serif — running prose, story summaries, captions.` for body copy and `'Roboto Mono', 'SF Mono', ui-monospace, monospace — score readouts, times, records (e.g. "53-29 2025-2026") where numeric alignment matters.` for code and labels.
- What are Fox Sports's colors?
- Fox Sports's palette is canvas (#ffffff, bg), ink (#000000, subject), primary (#0059b5, accent), secondary (#10a82c, highlight), accent (#e60000, highlight) and google-blue-600 (#1a73e8, highlight).
- How do I make content in Fox Sports's style?
- Write in its voice: Follow your favorite teams, players, shows and more — quick access to the sports you live for. Tone: Punchy, authoritative, conversational, fan-obsessed. For imagery: Editorial sports photography: athletes mid-action, close-cropped portraits, sideline/press-conference candids, high contrast and saturated. Thumbnails carry baked-in branded overlays — FOX/league bugs, condensed-caps show titles ("FOLLOW THE MONEY", "TOP 10 TUESDAY"), and score/matchup tags. Remix Fox Sports's Brand DNA on Northlit to generate ads and social posts in this style, or use it with your agent from https://northlit.ai/community/brands/fox-sports/dna.
Brand DNA (full spec)
# Fox Sports — Brand Spec
## 01 Brand Overview
FOX Sports is the digital home for live scores, video, betting and storytelling across America's biggest leagues. The identity is bold, broadcast-grade and unapologetically loud — a black-and-white editorial spine punctuated by decisive primary-blue and broadcast-red accents. It positions itself as fast, authoritative and fan-first: "Follow your favorite teams, players, shows and more."
## 02 Color Palette
```
- name: canvas
role: bg
hex: #ffffff
```
```
- name: ink
role: subject
hex: #000000
```
```
- name: primary
role: accent
hex: #0059b5
```
```
- name: secondary
role: highlight
hex: #10a82c
```
```
- name: accent
role: highlight
hex: #e60000
```
```
- name: google-blue-600
role: highlight
hex: #1a73e8
```
## 03 Typography
- Primary (display): `'FANtastic-FOX-Cond', 'Franklin Gothic Cond', 'Arial Narrow', sans-serif — condensed, heavy, all-caps headlines and league bars; carries the broadcast-sports voice.`
- Secondary (body): `'FANtastic-FOX', 'Franklin Gothic', 'Helvetica Neue', Arial, sans-serif — running prose, story summaries, captions.`
- Mono (metadata): `'Roboto Mono', 'SF Mono', ui-monospace, monospace — score readouts, times, records (e.g. "53-29 2025-2026") where numeric alignment matters.`
## 04 Voice
### Values
"Follow your favorite teams, players, shows and more — quick access to the sports you live for."
### Aesthetic
Broadcast-bold, condensed-caps energy, monochrome-with-signal-color, editorial density, high-contrast newsroom, scoreboard precision
### Tone of Voice
Punchy, authoritative, conversational, fan-obsessed
## 05 Layout posture
- Dense, magazine-style multi-column grid: a sticky score bar up top, a slim left utility rail, a wide content column and a right sidebar of headlines/videos.
- League sections are introduced with full-width solid-color banners (blue NFL, teal CFB) carrying a mono league logo and condensed caps label.
- Hairline rules separate stacked headlines; card imagery uses baked-in FOX/league bug overlays.
- Emphasis via scale contrast — oversized condensed headlines against small gray metadata ("2 HOURS AGO • FOX SPORTS").
## 06 Anti-defaults
- No soft pastels or gradient-heavy hero cards — color arrives as flat, saturated broadcast blocks.
- No large corner radii; the system stays near-square (5px cards, small chip radii), never pill-rounded everywhere.
- Never center long-form body copy — content is left-aligned and information-dense.
- Avoids thin/light display weights; headlines are always heavy condensed caps (inferred from the FOX wordmark's block-cut letterforms).
- No decorative serif type — the brand is exclusively industrial sans.
## 07 Logo
- Wordmark-only mark: "FOX" set in ultra-bold condensed caps with the signature perfectly circular "O", above a narrower "SPORTS" bar with clipped, chamfered corners — geometric, muscular, broadcast-derived.
- Provide white-on-dark (primary) and black-on-light variants; the mark is monochrome by design and reproduces cleanly at small sizes.
- Clear-space: at least the height of the "O" on all sides; minimum legible width ~64px for the stacked lockup.
- Never recolor the mark off its black/white monochrome, never condense or slant it further, and never separate "FOX" from "SPORTS" in the primary lockup.
## 08 Imagery
- Editorial sports photography: athletes mid-action, close-cropped portraits, sideline/press-conference candids, high contrast and saturated.
- Thumbnails carry baked-in branded overlays — FOX/league bugs, condensed-caps show titles ("FOLLOW THE MONEY", "TOP 10 TUESDAY"), and score/matchup tags.
- Team-context pages lead with a solid team-color hero block and centered team logo.
- Video-first framing with play-button overlays and duration chips.
- Avoid soft-focus lifestyle stock, illustration, or muted desaturated treatments.
## 13 Products
- FEATURED STORIES (service)
- More Stories (service)
- NFL VIDEOS (service)
- MLB VIDEOS (service)
- PERSONALIZED NEWSLETTER: Personalized Newsletter (service) 